After taking (maternity) leave from my Teachers Pay Teachers store I felt like an update was needed upon my return. Here's a list of what I have gone through and done:
- New store banners
- Analysed statistics for views vs downloads. If your products are getting views then your thumbnails and titles are doing their jobs. If your views vs downloads ratio isn't good (high views/low download number) then your summary of the product (or the product itself) is not good enough. My free products average out to have about 1 download for every 5 views and my paid is approximately 1:20. Definitely room for improvement.
- Went 'searching' for my products to see what else was out there that was similar and where my products showed up in the list.
- Based on the analysis and search results I changed some product descriptions, titles and thumbnails. I plan to redo a few of my products but that will take more time.
- Adjusted prices for highly successful and unsuccessful products. Pricing products isn't an easy task and you shouldn't feel bad about adjusting prices as needed.
Its definitely helped motivate me to start producing content again...now just to find the time....
